I was interested to read the recent case of IX v IY  which considered the question...
I run a team of problem solvers, which helps our legal teams identify and make the most of opportunities to grow the business, and manages the firm’s profile consistently. I love the variety that working in a marketing team in a law firm brings – every day is completely different. One day I might be writing objectives to help a team become more profitable or proofreading a newsletter draft; the next I could be writing a new web page and optimising it for search engines or liaising with a charity about a sponsorship opportunity.
I am an Associate and the Marketing Manager at Birkett Long. My key responsibilities are creation of the firm’s marketing strategy and ensuring our activities feed directly into achieving our main objectives.
My average day usually revolves around campaign planning, and takes in all areas of the marketing mix. A large part of my role is overseeing the workloads and development of the Marketing Executive, Marketing Assistant and Marketing Administrator. I sit on the firm’s Strategic Board.
I am an associate member of the Chartered Institute of Marketing and I have completed the Professional Diploma in Marketing.
Much of my spare time is taken up by music (and shoes!). I am the co-founder and musical director of Exaltation! Choir. The choir was founded in 2008 and performs at weddings, charity concerts and many other events. At St Andrew’s Church, I coordinate the worship band at our monthly, informal ‘Ignite’ services. Each band member takes turns in leading worship, as well as playing instruments – I am a grade 8 flautist and, as well as singing, am often found enthusiastically bashing a cajón slightly out of time.
I sit on the Parochial Church Council of a church in Halstead, and in 2015 also became a Trustee of registered charity the Friends of St Andrew’s Church, Halstead, having assisted with fundraising event ideas and planning over the last couple of years. In March 2016 I was invited to become a Board member at the Mercury Theatre, Colchester. I am a member of the Strategy Board for Thurrock’s Next Top Boss – a Thurrock Council-run initiative working with schools and colleges.
The marketing team makes sure anyone looking for legal and independent financial advice finds the specialists they need. We help our lawyers identify and make the most of opportunities to grow their business. The team also manages the firm’s profile, ensuring a consistent experience for anyone who encounters Birkett Long in any form, particularly within the Colchester, Chelmsford and Basildon areas, but also across Essex as a whole.