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Victoria Beckham trademarks her daughter's name

View profile for Thomas Emmett
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In a previous blog, I told readers that I could only imagine what it would be like to be so famous that I could register my own name as intellectual property. You can read that blog here.

Harper Beckham, the daughter of David and Victoria Beckham, has had an application to register the trade mark “Harper Beckham” accepted by the intellectual property authorities in Britain and in the European Union.

It allows Harper to bring out her own branded products and to protect her name in the entertainment industry.  Due to Harper’s age, Victoria will be the holder of the intellectual property rights as parent and guardian.

Registering Harper Beckham as a trade mark is a smart move by the Beckhams. It is always advisable to protect a mark by registering it. It allows an individual or corporate entity to protect intellectual property rights using a simpler process than would be the case if the trade mark was not registered.

When a mark is registered, a claim can be brought for trade mark infringement.  However, if the trade mark is unregistered then the only way in which to protect it is under the common law, by way of a claim known as “passing off”.  The latter is a much more uncertain method of enforcement.

If you need advice or assistance with any intellectual property issue or would like to register a trade mark, please do not hesitate to contact my colleague, David Wisbey on 01245 453817.