The politicians all agree: a key lesson from the credit crisis is that we need to re-balance the British economy and that harnessing new ideas and new ways of doing things will be a major part of that exercise. At Birkett Long, we see encouraging signs that people are coming up with new ideas and ways of doing things. Two particular areas that are flourishing and that people talk to us about are new ways of trading over the internet, and new ideas for green technology and carbon reduction.
We play our part by advising on the protection of the intellectual property arising from these new ideas and methods. Companies at every stage of their business need to consider the ways in which the expression of their ideas can be protected, whether by registering designs or patents, or ensuring that copyright is maintained and protected, or registering brands or names as trade marks. Some simple steps can make a great deal of difference, such as ensuring you own the designs and content of your website, or giving some thought to the distinctiveness of your brand.
If you would like to know more about the help available from Birkett Long LLP, please contact Andrea Curtis on 01245 453822 or andrea.curtis@birkettlong.co.uk


